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The Brand

The Brand
About
Patchi
Today, more than 50 years after our creation, we embark on a new chapter in our story. What began with Nizar Choucair, crafting exceptional chocolates has evolved into something beyond taste - a vessel of togetherness. Renown for our delicious chocolates, Patchi has pushed the boundaries of refinement further. Our art of chocolate-making is lived with passion every day to delight the palates, the eyes and the hearts. We turned our chocolates into a lifestyle, a rendez-vous with beauty and connection. Welcome to Patchi, discover the story of a House that has been constantly reinventing itself since 1972.

OURAMBITION

Our HeartMade philosophy is all about you and sharing with the people around you. Patchi embraces you in an experience infused with emotions. Love. Celebration. Generosity. We put our heart in everything we do so you can express feelings, enjoy moments, and make memories. Our savoir-faire and legacy bring this to life with youthful passion and creativity. The chefmanship. Artisanal in every detail and experienced by all 5 senses in each chocolate piece. Dedication to quality. Trendsetting. Making things new time and time again so you feel treasured and can cherish others.
THE FOUNDER

THE FOUNDER

The story began when 11-year-old Nizar Choucair fell in love with chocolate but it all really took off years later with a single piece of chocolate in 1974. Back then our founder, Nizar Choucair, created the chocolate gifting concept, elevating chocolate to new dimensions. Through his original vision, he realised that chocolate has the power to create experiences and to bring distinct feelings, emotions, memories, and instances into people’s lives. His vision became a notable brand journey as Patchi evolved significantly, reaching new cultures, markets, and celebrations. And this is Patchi’s exclusive heritage. A cosmos that now spans unique chocolates, delights, treats, gift boxes, gift arrangements, and more.

OURHistory

Patchi's story begins in 1974 sparked by Nizar Choucair's passion for chocolate. Driven by the belief that chocolate elevates shared moments, he initiates the first chocolate gifting concept in Beirut.

1974
Patchi's story begins in 1974 sparked by Nizar Choucair's passion for chocolate. Driven by the belief that chocolate elevates shared moments, he initiates the first chocolate gifting concept in Beirut.
1984

Patchi continues its expansion all across the Middle East opening its first boutiques in Dubai, Abu Dhabi, Al Ain and Sharjah. 


To meet its growing success, the brand opened a factory in Jeddah, Saudi Arabia, one year later.

1984
Patchi continues its expansion all across the Middle East opening its first boutiques in Dubai, Abu Dhabi, Al Ain and Sharjah. To meet its growing success, the brand opened a factory in Jeddah, Saudi Arabia, one year later.

As Patchi expands globally, its chocolate creations make a mark in Europe. The brand has established itself in Harrods, offering the world's most prestigious box of chocolates for £5000.

1999
As Patchi expands globally, its chocolate creations make a mark in Europe. The brand has established itself in Harrods, offering the world's most prestigious box of chocolates for £5000.

Patchi modernizes its identity and becomes the ultimate luxury chocolate gift destination. Building momentum, it releases its new luxury chocolate box collection.

2012
Patchi modernizes its identity and becomes the ultimate luxury chocolate gift destination. Building momentum, it releases its new luxury chocolate box collection.
Patchi's success continues to grow. To keep up with its development, it increases its production capacity, reaching 4 tonnes of chocolate a day in its Lebanon factory.
2016

Patchi's success continues to grow. To keep up with its development, it increases its production capacity, reaching 4 tonnes of chocolate a day in its Lebanon factory.

Patchi takes a significant step forward. The brand redefines its retail experience to create elevated moments within its first Patchi Cafe and launches its unwrapped chocolate and macarons collection.
2018

Patchi takes a significant step forward. The brand redefines its retail experience to create elevated moments within its first Patchi Cafe and launches its unwrapped chocolate and macarons collection.

Propelled by its daring spirit, Patchi enters the Chinese market. This venture has been a great success, with the market doubling every year since.

2019
Propelled by its daring spirit, Patchi enters the Chinese market. This venture has been a great success, with the market doubling every year since.
2021

To guarantee success in the future, Patchi has launched an ambitious factory that raises the bar for sustainability in the Middle East.


The new 200,000-square-meter plant in Dubai reduces energy consumption with its innovative on-grid solar system and state-of-the-art waste water recycling process

2021
To guarantee success in the future, Patchi has launched an ambitious factory that raises the bar for sustainability in the Middle East.The new 200,000-square-meter plant in Dubai reduces energy consumption with its innovative on-grid solar system and state-of-the-art waste water recycling process

The brand has now become a global brand with 200 shops across 30 markets and 4 factories in Middle East. Its Dubai Mall flagship has been revamped to reflect the best-in-class experience.

2022
The brand has now become a global brand with 200 shops across 30 markets and 4 factories in Middle East. Its Dubai Mall flagship has been revamped to reflect the best-in-class experience.

To demonstrate its boundless creativity, Patchi launches Patchi L'Atelier: A unique retail experience offering visitors the chance to watch its master chocolatiers exercising their art.

2023
To demonstrate its boundless creativity, Patchi launches Patchi L'Atelier: A unique retail experience offering visitors the chance to watch its master chocolatiers exercising their art.
As Patchi marks 50 years of indulgence, a new chapter unfolds. Thanks to a new identity inspired by the brand refined craftmanship, Patchi has established itself as a lifestyle brand.
2024

As Patchi marks 50 years of indulgence, a new chapter unfolds. Thanks to a new identity inspired by the brand refined craftmanship, Patchi has established itself as a lifestyle brand.

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Patchi Factory
Everything is proudly made at our atelier and chocolate factory. 100% in-house.
No preservatives
Our chocolates and delights are made exclusively with premium natural ingredients.
Patchi’s Recipe
Discover the innovation, craftsmanship, and unique recipes behind every creation.