Patchi Illuminates the Heart of Beirut

06 December 2013
Follow the warm glow this Christmas to discover unique magic that captivates the hearts!
For the first time in The Middle East, Patchi shares the generous spirit of Christmas and New Year like never before. Always innovative and creative, The Maison is celebrating differently this year by having a majestic Christmas Tree set up in the heart of the Capital. The Tree of Moving Light rises high at the main entrance of Beirut Souks, and features incredible lights projecting an animation. This impressive 15-meter Tree is crafted from eco-friendly materials and is a potent tribute to creativity and grandeur that everyone can enjoy. It awakens the essence of celebration in the hearts of people. The magnificent Tree goes hand in hand with Patchi's "heartmade" nature and opulent selection of chocolate gift items that make each day a joyous celebration and each season outstanding!

Beirut has always been a dazzling city that's synonymous with style, design, new creations, trends and elegance. This milieu inspired Patchi's founder to open the brand's very first boutique in Hamra 39 years ago. Today we are expressing our sincere gratitude to our charming city and the people through the Tree of Moving Light. With its easy access, Christmas decoration, shopping, and dining options for the whole family, Down Town Beirut is the ideal place for Patchi to bring happiness to the community at large.

The Tree of Moving Light is our way of reaching out to our Lebanese community that has helped make our brand the number one chocolate destination in the Middle East. It springs from the heart and evokes joy. Patchi embodies the art of gifting and handmade savoir-faire to transform each gift into a special and meaningful statement. And the Tree of Moving Light is no exception!